How to Improve Your Facebook Event Match Quality (EMQ) Score to 8+
Stuck at a 5 EMQ score? Add hashed phone and external_id to every CAPI event, recover fbp/fbc server-side, and fix dedup. Here's the exact path to 8+.
Category: Blog
Stuck at a 5 EMQ score? Add hashed phone and external_id to every CAPI event, recover fbp/fbc server-side, and fix dedup. Here's the exact path to 8+.
Category: Blog