Overview
The Ads dashboard aggregates ad spend and performance data from all connected platforms into a single cross-platform view. Instead of switching between Facebook Ads Manager, Google Ads, and TikTok Ads Manager, you get a unified perspective on where your money is going and what it's producing.
Key capabilities:
- Cross-platform comparison — See all platforms side by side
- Unified metrics — Spend, impressions, clicks, CPC, conversions, and ROAS normalized across platforms
- Campaign hierarchy — Drill from platform → campaign → ad set → ad
- Real-time sync — Data refreshes automatically from connected ad accounts
Platform Breakdown
The platform breakdown table gives you a high-level comparison of all connected ad platforms:
| Column | Description |
|---|---|
| Platform | Facebook, Google, TikTok, etc. |
| Spend | Total ad spend for the selected period |
| Impressions | Number of times ads were shown |
| Clicks | Number of ad clicks |
| CPC | Cost per click (Spend ÷ Clicks) |
| Conversions | Number of attributed conversions |
| ROAS | Return on ad spend (Revenue ÷ Spend) |
Side-by-Side Comparison
- Toggle between table view and chart view to visualize platform performance
- Use the chart view to quickly spot which platforms are outperforming others
- Sort by any column to rank platforms by the metric that matters most to you
Campaign Drill-Down
Click any platform row to drill into its full campaign hierarchy:
Navigation Path
- Platform level — See all campaigns for that platform
- Campaign level — Click a campaign to see its ad sets
- Ad Set level — Click an ad set to see individual ads
- Ad level — View metrics for a specific ad creative
At each level, you see the same core metrics (spend, impressions, clicks, CPC, conversions, ROAS) so you can identify exactly where performance is strong or weak.
Actions
- Search — Filter campaigns by name
- Sort — Click any column header to sort ascending/descending
- Breadcrumbs — Navigate back up the hierarchy using the breadcrumb trail at the top
Date Presets & Custom Range
Use the date selector in the top-right corner to control the time period for all Ads dashboard data.
Quick Presets
- Today — Current day so far
- Yesterday — Previous full day
- Last 7 Days — Rolling 7-day window
- Last 30 Days — Rolling 30-day window
- This Month — Current calendar month to date
- Last Month — Previous full calendar month
Custom Range
Click Custom to open the date picker and select any start and end date. Useful for:
- Analyzing specific campaign flight dates
- Comparing performance across custom periods
- Building reports for client presentations
All metrics, charts, and drill-down views update instantly when you change the date range.