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Metric Watchers

Set up automated alerts when key metrics cross thresholds you define.

Table of contents

What Are Watchers?

Metric watchers are automated monitors that keep an eye on your most important KPIs around the clock. Instead of manually checking your dashboard for problems, watchers alert you the moment a metric crosses a threshold you define.

Why Use Watchers?

  • Catch problems early — Get notified before small dips become major issues
  • Stay informed — Know immediately when lead volume spikes or drops
  • Save time — No need to constantly check dashboards
  • Protect margins — Catch runaway ad spend or falling ROAS before it impacts your bottom line

Creating a Watcher

Setting up a new metric watcher takes less than a minute:

Steps

  1. Navigate to Oracle → Watchers
  2. Click New Watcher
  3. Select a metric to monitor:
    • Conversion rate
    • Cost per acquisition (CPA)
    • Return on ad spend (ROAS)
    • Daily lead volume
    • Ad spend
    • Revenue
  4. Set the condition:
    • Above — Alert when metric goes above a value
    • Below — Alert when metric drops below a value
  5. Enter the threshold value (e.g., 5%, $50, 500 leads)
  6. Choose notification method:
    • Email — Sends to your account email
    • In-app — Shows a notification banner in DealOracle
  7. Click Save Watcher

Watchers are evaluated continuously as new data arrives. You can pause, edit, or delete watchers at any time from the Watchers page.

Watcher Examples

Here are some common watchers that agencies and advertisers set up:

Performance Protection

  • "Alert me if conversion rate drops below 5%" — Catches quality issues with incoming leads or funnel problems
  • "Warn if CPA goes above $50" — Prevents overspending on low-quality traffic
  • "Notify if ROAS drops below 2.0" — Ensures ad spend stays profitable

Volume Monitoring

  • "Notify if daily lead volume exceeds 500" — Helps staffing and capacity planning
  • "Alert if daily lead volume drops below 10" — Catches integration outages or ad delivery issues

Spend Control

  • "Warn if daily ad spend exceeds $1,000" — Budget guardrail across all platforms
  • "Alert if any single campaign spends over $500/day" — Catches runaway campaigns

You can create as many watchers as you need. Each watcher operates independently.

#alerts#metrics#monitoring#watchers