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What is DealOracle?

Platform overview — what DealOracle does, who it's for, and the core value proposition.

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What is DealOracle?

DealOracle is a server-side conversion tracking platform that helps advertisers recover the conversion data lost to iOS 14+ privacy changes, ad blockers, and browser restrictions.

Instead of relying on browser pixels (which are blocked up to 40% of the time), DealOracle sends conversion events directly from your server to ad platforms like Meta, Google, TikTok, Snapchat, and Microsoft — bypassing all client-side tracking limitations.

Who is DealOracle For?

  • Performance marketers who need accurate conversion data to optimize ad spend
  • Agencies managing multiple client accounts across platforms
  • E-commerce and lead generation businesses running paid ads on Meta, Google, TikTok, or Snapchat
  • Marketing teams struggling with iOS 14 signal loss, low Event Match Quality, or inflated/missing conversions

How It Works

DealOracle sits between your lead sources (forms, CRMs, webhooks) and your ad platforms:

  1. Leads come in — from form submissions, CRM webhooks, CSV imports, or the Client API
  2. Click IDs are preserved — fbclid, gclid, ttclid, msclkid are captured and stored with each lead
  3. Dispositions trigger events — when a lead's status changes (e.g., "Qualified" → "Client"), DealOracle fires conversion events
  4. Events go server-side — PII is SHA-256 hashed and sent directly to each platform's Conversions API (Facebook CAPI, Google Enhanced Conversions, TikTok Events API, etc.)
  5. Attribution is restored — ad platforms can now match conversions back to the original click, restoring your ROAS visibility

Core Capabilities

  • Multi-platform tracking: Facebook/Meta, Google Ads, TikTok, Snapchat, Microsoft Ads
  • CRM integrations: HubSpot, Salesforce, Pipedrive, Podio, LeadConnector
  • Lead management: Centralized lead database with filtering, search, and batch operations
  • Oracle analytics: Real-time dashboard with KPIs, ad spend breakdown, and ROAS tracking
  • Event streams: Customizable disposition-to-conversion mappings per client
  • Agency tools: Multi-client management, team roles, white-label branding
  • API & webhooks: Programmatic lead ingestion and client management

Next Steps

Ready to get started? Head to the Quick Start Guide to connect your first platform and send a test conversion.

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