Connecting GoHighLevel

Overview

The GoHighLevel (GHL) integration connects DealOracle to your GHL account for lead syncing and pipeline stage tracking. This is especially useful for agencies managing multiple client sub-accounts, where each client has their own pipeline and conversion tracking needs.

What This Integration Does

• Push leads to GHL — Automatically create contacts in GoHighLevel when new leads are captured in DealOracle.
• Pipeline stage syncing — Map GHL pipeline stages to DealOracle dispositions, so stage changes in either platform stay in sync.
• Multi-client support — Agencies can connect multiple GHL sub-accounts, each with their own pipeline mappings.
• Conversion tracking — When a GHL pipeline stage changes (e.g., "Won"), DealOracle fires the appropriate conversion events to your connected ad platforms.

Why This Matters for Agencies

Many digital marketing agencies use GoHighLevel as their CRM and client management platform. The DealOracle integration bridges the gap between ad platform performance and CRM pipeline data, enabling agencies to prove ROI to their clients with closed-loop reporting.

Prerequisites

Before connecting GoHighLevel, ensure you have:

• GoHighLevel agency account or sub-account — You need an active GHL account. Agency accounts can connect multiple sub-accounts.
• API key — Generate an API key in GHL under Settings → Business Profile → API Keys (for sub-accounts) or Settings → Agency Settings → API Keys (for agency accounts).
• Pipeline set up — At least one pipeline with defined stages in your GHL account.

Generating Your API Key

For sub-accounts:

1. Go to Settings → Business Profile
2. Scroll to API Key
3. Click Generate or copy the existing key

For agency accounts:

1. Go to Settings → Company
2. Navigate to the API section
3. Generate an API key with the required scopes (contacts, opportunities)

Important: Keep your API key secure. Anyone with the key can access your GHL data. If you suspect a key has been compromised, regenerate it immediately and update DealOracle.

Connection Steps

Follow these steps to connect GoHighLevel to DealOracle:

Step 1: Navigate to Integrations

From your DealOracle dashboard, go to Settings → Integrations → GoHighLevel.

Step 2: Enter Your API Key

Paste your GoHighLevel API key into the connection form. DealOracle will validate the key and display your account information.

Step 3: Select Sub-Account (Agency Accounts Only)

If you're using an agency-level API key, DealOracle will display all sub-accounts. Select the sub-account you want to connect. You can repeat this process for additional sub-accounts.

Step 4: Map Pipeline Stages

DealOracle will pull in your GHL pipelines and stages. Map each stage to a DealOracle disposition:

GHL Pipeline Stage	DealOracle Disposition
New Lead	New Lead
Contacted	Contacted
Qualified	Qualified
Appointment Booked	Appointment Set
Appointment Showed	Appointment Shown
Proposal Sent	Proposal
Won	Closed Won
Lost	Closed Lost

Step 5: Configure Sync Settings

• Sync direction — Choose bi-directional or one-way sync
• Contact matching — Match by email, phone, or both
• Auto-create contacts — Toggle whether DealOracle should create new GHL contacts or only update existing ones

Step 6: Test and Activate

Click Send Test Contact to create a test contact in GHL with the mapped fields. Verify it appears in the correct pipeline and stage, then toggle the integration on.

Tip: If you manage multiple clients, connect each sub-account separately with its own pipeline mapping. This ensures each client's conversions are tracked independently.

Pipeline Mapping

How Pipeline Mapping Works

The core of the GoHighLevel integration is pipeline stage mapping. When a contact moves to a new pipeline stage in GHL, DealOracle updates the lead's disposition and triggers the corresponding ad platform conversion events.

For example:

GHL: Contact moves to "Won" stage
    ↓
DealOracle: Lead disposition changes to "Closed Won"
    ↓
Facebook CAPI: "Purchase" event fired
Google Ads: "Closed Deal" conversion uploaded
TikTok: "CompletePayment" event sent

This is the magic of DealOracle — a single stage change in your CRM triggers conversion events across all connected ad platforms simultaneously.

Multiple Pipelines

If your GHL account has multiple pipelines (e.g., "Sales Pipeline" and "Onboarding Pipeline"), you can map each pipeline independently:

• Sales Pipeline → Maps to DealOracle's lead disposition stages
• Onboarding Pipeline → Can be used for post-sale tracking (optional)

Custom Fields

DealOracle syncs the following fields to GHL by default:

• First Name, Last Name
• Email, Phone
• Lead Source
• UTM parameters (stored in custom fields)

You can add custom field mappings in the integration settings. Any GHL custom field can be mapped to a DealOracle field.

Agency Best Practices

• One connection per sub-account — Connect each client's sub-account separately for clean data isolation.
• Standardize pipeline stages — Use consistent stage names across client sub-accounts for easier management.
• Use tags for segmentation — DealOracle can sync tags to GHL, which helps with automation and workflow triggers.
• Monitor sync health — Check the DealOracle event log (Integrations → GoHighLevel → Event Log) weekly to ensure data is flowing correctly.

Need help? Contact DealOracle support at [email protected] or use the in-app chat.