Overview
The Hyros integration connects DealOracle to your Hyros account for cross-platform attribution enrichment. By combining Hyros's multi-touch attribution data with DealOracle's server-side conversion tracking, you get a more complete and accurate picture of your marketing performance.
Why Combine Hyros + DealOracle?
- Multi-touch attribution — Hyros excels at tracking the full customer journey across multiple touchpoints. DealOracle provides server-side conversion signals. Together, they paint the complete picture.
- Revenue reconciliation — Cross-reference revenue data between both platforms to ensure accuracy and identify discrepancies.
- Complementary strengths — Hyros focuses on attribution modeling and customer journey tracking. DealOracle focuses on server-side ad platform APIs and disposition-based conversion reporting. They solve different parts of the same problem.
- Single source of truth — By syncing data between both platforms, your team can use whichever dashboard they prefer without worrying about data inconsistencies.
When to use this integration: If you already use Hyros for attribution and want to add server-side conversion tracking via DealOracle (or vice versa), this integration prevents data silos and eliminates double-counting.
Setup
Follow these steps to connect Hyros to DealOracle:
Step 1: Get Your Hyros API Key
- Log in to your Hyros account
- Go to Settings → API
- Copy your API key
Step 2: Configure in DealOracle
- From your DealOracle dashboard, go to Settings → Integrations → Hyros
- Paste your Hyros API key
- Click Verify Connection to confirm the API key is valid
Step 3: Configure Bi-Directional Sync
Choose your sync settings:
DealOracle → Hyros:
- Send lead disposition changes to Hyros as conversion events
- Include deal values for revenue tracking
- Map DealOracle dispositions to Hyros conversion tags
Hyros → DealOracle:
- Import Hyros attribution data (source, medium, campaign, touchpoints) into DealOracle leads
- Enrich DealOracle leads with Hyros's multi-touch attribution model
- Sync Hyros customer journey data for reporting
Step 4: Map Conversion Tags
Map DealOracle dispositions to Hyros conversion tags:
| DealOracle Disposition | Hyros Tag |
|---|---|
| Qualified | qualified_lead |
| Appointment Set | appointment_booked |
| Closed Won | sale |
| Closed Lost | lost |
Step 5: Test the Connection
Click Send Test Event to send a test conversion to Hyros. Verify it appears in your Hyros dashboard under the correct tag.
Tip: After initial setup, allow 24 hours for historical data to sync between platforms.
Use Cases
Multi-Touch Attribution Enrichment
Hyros tracks the full customer journey (first touch, middle touches, last touch). DealOracle can import this data to enrich your lead records:
- First-touch attribution — See which channel first introduced the prospect to your brand
- Last-touch attribution — See which channel drove the final conversion
- Multi-touch attribution — See all touchpoints and their weighted contribution to the conversion
This data appears on the lead detail page in DealOracle and can be used for filtering, segmentation, and reporting.
Revenue Reconciliation
When you track revenue in both Hyros and DealOracle, discrepancies can arise due to different attribution models or timing differences. The integration helps you reconcile:
- Compare revenue totals — View side-by-side revenue data from both platforms in DealOracle's reporting dashboard
- Identify discrepancies — Flag leads where Hyros and DealOracle show different revenue amounts
- Choose your source of truth — Configure which platform's revenue data takes precedence for ad platform reporting
Cross-Platform Reporting
With both Hyros and DealOracle data unified, you can build comprehensive reports that include:
- Attribution model comparison — Compare Hyros's attribution with DealOracle's disposition-based tracking
- Full-funnel visibility — See the journey from first ad impression (Hyros) through final deal close (DealOracle)
- Channel performance — Evaluate each marketing channel using data from both platforms
When to Use Which Platform
| Use Case | Best Platform |
|---|---|
| Multi-touch attribution modeling | Hyros |
| Server-side conversion API events | DealOracle |
| Customer journey mapping | Hyros |
| CRM pipeline + disposition tracking | DealOracle |
| Ad platform optimization signals | DealOracle |
| Cross-channel revenue attribution | Both (synced) |
Need help? Contact DealOracle support at [email protected] or use the in-app chat.