Connecting Unbounce

Overview

The Unbounce integration allows you to automatically import leads from your Unbounce landing pages into DealOracle via webhooks. Every time someone fills out a form on your Unbounce page, the lead data is instantly sent to DealOracle for disposition tracking and ad platform conversion reporting.

Why Use This Integration?

• Zero manual data entry — Leads flow from Unbounce to DealOracle automatically, in real time.
• UTM parameter passthrough — Unbounce captures UTM parameters from the landing page URL and passes them through to DealOracle, enabling full source attribution.
• Fast setup — No OAuth or API keys needed. Just add a webhook URL to your Unbounce page.
• Works with all Unbounce page types — Classic Builder pages, Smart Builder pages, and popups/sticky bars.

How it works: Unbounce sends a webhook (HTTP POST) to DealOracle every time a form is submitted. DealOracle parses the form data, creates a new lead, and begins tracking it through your pipeline.

Setup

Follow these steps to connect Unbounce to DealOracle:

Step 1: Get Your DealOracle Webhook URL

From your DealOracle dashboard, go to Settings → Integrations → Unbounce. Copy the Ingest Webhook URL displayed on the page. It will look something like:

https://api.dealoracle.com/v1/ingest/webhook/unbounce/{your-client-id}

Step 2: Add the Webhook in Unbounce

1. Log in to your Unbounce account
2. Go to your landing page → Integrations tab
3. Click Webhooks (under "Native Integrations")
4. Paste your DealOracle webhook URL
5. Click Save

Step 3: Map Form Fields

In DealOracle's Unbounce integration settings, map your Unbounce form fields to DealOracle lead fields:

Unbounce Form Field	DealOracle Lead Field
first_name or name	First Name
last_name	Last Name
email	Email
phone or phone_number	Phone
company	Company

DealOracle will attempt to auto-detect common field names. For custom form fields, use the manual mapping interface.

Step 4: Test with a Form Submission

1. Open your Unbounce landing page in a browser
2. Fill out the form with test data
3. Submit the form
4. Check DealOracle → Leads to verify the test lead was created
5. Verify that UTM parameters were captured (if you added UTM params to the URL)

Tip: Add UTM parameters to your test URL to verify full attribution passthrough: ?utm_source=test&utm_medium=test&utm_campaign=test

Field Mapping

UTM Parameter Passthrough

Unbounce automatically captures UTM parameters from the landing page URL and includes them in the webhook payload. DealOracle maps these automatically:

UTM Parameter	DealOracle Field	Description
utm_source	Lead Source	Traffic source (google, facebook, etc.)
utm_medium	Lead Medium	Marketing medium (cpc, social, email)
utm_campaign	Lead Campaign	Campaign name
utm_content	Lead Content	Ad creative or content variant
utm_term	Lead Term	Search keyword (for search ads)

Click ID Passthrough

DealOracle also captures ad platform click IDs from the landing page URL:

• gclid — Google Ads Click ID
• fbclid — Facebook Click ID
• ttclid — TikTok Click ID
• msclkid — Microsoft Ads Click ID
• ScCid — Snapchat Click ID
• li_fat_id — LinkedIn Click ID

These click IDs enable 1:1 click-level attribution when DealOracle sends conversion events back to the respective ad platforms.

Hidden Form Fields

For additional data capture, you can add hidden form fields to your Unbounce page:

1. In the Unbounce editor, add a hidden field to your form
2. Set the field's default value using JavaScript to capture page-level data (e.g., document.referrer, cookie values)
3. DealOracle will receive the hidden field data in the webhook

Custom Fields

Any form field that doesn't match a standard DealOracle field will be stored as a custom field on the lead. You can view and use custom fields in:

• Lead detail pages
• Filters and segments
• Export reports

Troubleshooting

• Leads not appearing — Check that the webhook URL is correct in Unbounce. Go to DealOracle → Integrations → Unbounce → Event Log to see incoming webhook attempts.
• Missing UTM data — Ensure your ad campaign URLs include UTM parameters. Unbounce only captures UTMs that are present in the page URL.
• Duplicate leads — DealOracle checks for existing leads by email before creating new ones. If a lead with the same email already exists, it will be updated instead of duplicated.

Need help? Contact DealOracle support at [email protected] or use the in-app chat.